The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Ponos is celebrating the 12th anniversary of their beloved mobile game, The Battle Cats, with a unique Sengoku-era ad campaign that masterfully blends art and humor. From Ninja Cats to Fish Cats, and even the intriguingly named "Gross Cat," The Battle Cats continues to push the boundaries of weirdness, which is precisely why it has captured the hearts of players worldwide for over a decade.

The latest series of commercials transports players back to the Sengoku period, a time renowned for its tactical mastery. These ads artfully weave together historical elements with the game's signature quirky humor, featuring cat food cans in a way that only The Battle Cats can pull off. The campaign, titled "The Way of the Cat," is a collaboration with R/GA, and it promises to immerse viewers in cinematic experiences that encourage them to "be the cat, become the cat."

"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way," says Ponos' COO and Managing Director Seiichiro Sano.

For those looking to optimize their gameplay, consider checking out our The Battle Cats tier list to rank your feline warriors effectively. The Battle Cats is available for free on the App Store and Google Play, with in-app purchases available for those looking to enhance their experience.

To stay updated on all the latest developments, join the community of followers on the official Facebook page or visit the official website for more information.