The Biggest Upcoming Sales Events of 2025

Although Black Friday remains the prime time to snag deals on virtually everything, numerous other seasonal sales events have risen to prominence in recent years. With retailers gearing up for various promotions throughout 2025, the current moment presents an excellent opportunity to find discounts on tech, video games, and a wide range of products.

If you're looking to save money at any point this year, marking key sale dates on your calendar can be beneficial. We've compiled a list of significant upcoming sales events to help you strategize your shopping, whether online or in-store, throughout 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

While Valentine's Day isn't traditionally known for shopping, it's a time when people are eager to purchase gifts for their loved ones. Discounts begin in early February and continue through Valentine's Day, covering items like smartwatches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day offers some of the year's lowest prices up to this point.

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2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day is the first federal holiday that sparks specific sales. Occurring on a Monday, these sales often begin the week prior. You can expect discounts on mattresses, clothing, laptops, and PCs, along with sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day offers a chance for discounts as taxes are due in the U.S. Retailers capitalize on this time, offering price drops on TVs, electronics, and LEGO sets, aligning with tax returns.

4. Star Wars Day Sales (May 4)

Star Wars Day, celebrated on May 4th, has become a notable time for deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and other collectibles. Fans can also find discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day is an ideal time for finding discounts on gift items such as flowers, jewelry, watches, and chocolates. Retailers anticipate increased gift buying and adjust prices accordingly.

6. Memorial Day Sales (May 22–26)

Memorial Day sales are a significant event, akin to Presidents' Day or Labor Day, with many taking advantage of the three-day weekend. Expect discounts on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy offering extensive sales.

7. Dads and Grads Sales (June 1–15)

Early June marks a notable sales period as graduations and Father's Day coincide. Retailers target both demographics with promotions on TVs, laptops, PCs, and furniture. This is an excellent time to find deals on electronics before the summer and Amazon's first Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend offers substantial discounts across various product categories. Last year saw impressive price cuts on electronics like TVs and gaming monitors, rivaling Prime Day and Black Friday deals. Expect discounts on mattresses, appliances, furniture, and clothing, alongside summer-related items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, now a major sales event rivaling Black Friday, typically occurs in mid-July. While originally an Amazon-exclusive event, it has spurred competitive sales from other retailers like Walmart, Target, and Best Buy. If it follows last year's pattern, Prime Day 2025 might start on July 15 and run through July 16.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, back-to-school sales transition into Labor Day sales, which offer some of the best deals before Black Friday. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear, with sales starting the week before Labor Day.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October, a precursor to Black Friday, has become a significant event. While the exact date is yet to be announced, it typically occurs in the second week of October and lasts a couple of days.

12. Black Friday Sales (November 1–30)

Black Friday is the ultimate shopping event, offering the best deals across all categories. While the actual date in 2025 is November 28, Black Friday sales start as early as November 1 and continue throughout the month, with the best deals often occurring over Thanksgiving weekend.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which started in 2005 to provide online deals post-Thanksgiving, has grown to match Black Friday's magnitude. Sales typically begin on the Sunday following Black Friday and extend through the week, often labeled as Cyber Week.

14. Green Monday Sales (December 8–23)

Introduced by eBay in 2007, Green Monday marks the last major sales push before Christmas. While not as large as Black Friday or Cyber Monday, it offers significant discounts, often extending until Christmas Eve as retailers push last-minute sales.

15. New Year's Sales (December 26–January 1)

The final sales event of 2025 begins just after Christmas, capitalizing on returns and the desire to spend leftover gift money. Retailers offer substantial discounts on older tech to clear inventory before new models arrive, making this an ideal time for deals on TVs and gaming monitors, especially with CES approaching.