The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The sets themselves have evolved, offering intricate details, diverse functionalities, and a wider range of styles. From play-focused sets to elaborate display pieces and even home décor items, LEGO's versatility is undeniable.

The sheer volume of available LEGO sets, however, presents challenges for buyers. Locating desired sets and securing reasonable prices can be difficult, primarily due to LEGO's practice of retiring sets, even popular ones. This fuels a resale market where prices often inflate to two or three times the original cost.

Adding to the challenge is LEGO's inherent cost. Prices have steadily increased over the years, as exemplified by the Star Wars Millennium Falcon (7541 pieces), which has seen a price increase since its 2017 release.

Strategic shopping is key to navigating these hurdles. Below are the best places to buy LEGO sets in 2025, along with optimal times to find deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store offers the most comprehensive selection, easily searchable by various criteria. Their responsive customer service and LEGO Insiders program, offering perks like early access to sets and exclusive items, are significant advantages. The points system, where every dollar spent earns 6.5 points redeemable for future purchases (equivalent to a 5% discount), is particularly attractive, especially during double-points events.

Amazon, Target, and Walmart provide alternative online options, often offering modest discounts, although lacking the points system and exclusive sets found at the LEGO Store.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results

The decision often hinges on comparing discounts against the LEGO Store's points system and exclusive offerings.

Finding Retired Sets

For discontinued sets, unofficial marketplaces like eBay, Craigslist, and Facebook are the only options. Be prepared for higher prices, and always negotiate and compare prices before committing to a purchase.

In-Store LEGO Shopping

Brick-and-mortar stores offer a hands-on experience. The LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features. Target, Walmart, Gamestop, and Barnes & Noble also carry LEGO sets, though discounts are less frequent. Retired sets may occasionally be found in these stores.

When to Hunt for LEGO Deals

Beyond standard box-store discounts, LEGO sets rarely go on sale. However, key periods for potential deals include:

• May 4th (Star Wars Day) and March 10th (Mario Day): Double points events often occur.
• Beginning of the year: Clearance sales at box stores are more common as inventory is refreshed.
• Holiday season (Black Friday, Cyber Monday) and Amazon Prime Days: Significant discounts are possible.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results