Home News > Candy Crush x Pat McGrath: Makeup Collection Launches

Candy Crush x Pat McGrath: Makeup Collection Launches

by Ellie Mar 13,2025

Candy Crush Saga, a mobile gaming giant, is partnering with renowned makeup artist Pat McGrath Labs to launch a captivating line of Candy Crush-themed cosmetics. Get ready for Candy Crush lipsticks, glosses, and nail polishes, hitting shelves soon! But that's not all—to make the launch truly unforgettable, three lucky online customers will receive a dazzling $10,000 diamond ring!

This collaboration marks a surprising yet exciting first for Candy Crush, bringing the sweet world of the game to life in a whole new way. The cosmetic line will be available from February 27th. The inclusion of the diamond rings adds a touch of unexpected extravagance, transforming the product launch into a thrilling sweepstakes.

This bold marketing strategy is a refreshing change from typical influencer collaborations. Instead, Pat McGrath Labs and Candy Crush are creating excitement by randomly inserting three $10,000 diamond rings into online orders.

This highlights the evolution of gaming merchandise, progressing from simple t-shirts to luxurious diamond jewelry. It’s a testament to the enduring popularity and brand recognition of Candy Crush Saga.

A picture of bejewelled cosmetic packaging with red and gold stripes

If you're looking for a different kind of challenge, and this Candy Crush collaboration has you longing for simpler times, why not try Jump King? Our reviewer Will Quick gave this retro, super-hard platformer a glowing review—a great choice to test your skills and patience.

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