Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to showcasing a new vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a more interactive approach by teaming up once again with KartRider Rush+! This collaboration brings Nexon's popular kart racing game back into the spotlight with the introduction of the Insteroid concept car as a kart. Designed by the Hyundai Motors Europe Design Center, the Insteroid draws inspiration from the INSTER, an electric SUV that Hyundai is set to launch.

But the excitement doesn't stop there. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the eye-catching GOGOGOrange color scheme. To celebrate this collaboration, a special in-game event is running until April 28th. By using a Boost Shard at least once, participants will be entered into a draw for a chance to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

It's worth noting that the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it's not slated for immediate production, its presence in KartRider Rush+ serves as a powerful promotional tool. In my opinion, it's a much more stylish addition than the Cybertruck in Fortnite.

If this latest collaboration with Hyundai doesn't quite reel you into KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and see what else has been released over the past seven days.