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Lamine Yamal: eFootball's New Youth Ambassador

by Gabriel Apr 23,2025

Konami's multiplatform football simulator, eFootball, continues to make waves in the gaming world with its latest announcement: the introduction of a new brand ambassador, the young football prodigy Lamine Yamal. Known for his remarkable skills honed at FC Barcelona's prestigious La Masia youth academy, Yamal's addition to eFootball not only underscores his rising star status but also aligns with Konami's strategy to attract a youthful and dynamic audience.

Yamal's integration into the game is nothing short of epic. Players can now recruit him as an Epic-level player, complete with the Acceleration Burst skill that mirrors his on-pitch dribbling prowess. Alongside Yamal, fans can also enjoy the presence of other high-caliber players like the Big Time version of Neymar Jr. and Epic player Takefusa Kubo, both equipped with the same skill, enhancing their speed during dribbling.

To celebrate Yamal's debut, eFootball has launched a new Carnival Campaign, offering players the chance to earn free eFootball Coins and exclusive rewards, including a limited-edition carnival-themed uniform. This campaign not only adds excitement but also provides tangible benefits for players engaging with the game during this period.

Konami's move to feature Yamal reflects a broader strategy to embed the culture and stars of football into eFootball, aiming to stand toe-to-toe with competitors like EA. By focusing on young talents like Yamal, eFootball is poised to capture the attention of a vibrant footballing audience eager for fresh content and authentic experiences.

Lamine Yamal in eFootball

For those interested in exploring more sports simulation options, whether seeking authenticity or an arcade feel, our curated list of the top 25 best football games for iOS and Android offers a wealth of choices to suit every player's taste.