LEGO Lord of the Rings Shire Adventure Launches


LEGO LOTR: The Shire - Where the Adventure Begins
Available at LEGO Store starting April 2 for Insiders, April 5 for public
LEGO's latest Middle-earth creation transports builders to the cozy heart of Hobbiton with The Shire set, marking the third Lord of the Rings release in three years. Following 2023's massive 6,167-piece Rivendell and 2024's imposing 5,471-piece Barad-dûr, this 2,017-piece rendition of Bilbo's home offers charming details through curved walls and intricate accessories. While undeniably delightful, some collectors may raise an eyebrow at its premium price point relative to brick count.
Building Bilbo's Bag End


Sneak peek with 146 build images




Set #10354 beautifully recreates Bilbo's birthday celebration with nine meticulously designed minifigures: Gandalf, Frodo, and other beloved Shire residents. The hillside Hobbit hole features three distinct rooms visible through its open back design - a welcoming foyer, cozy study, and comfortable living space. Builders assemble these sections separately before connecting them seamlessly into one charming underground home.
The interior bursts with homely touches: patterned rugs, piled letters, and food tucked in every corner. Clever details reference Bilbo's adventures, including a hidden Mithril Coat, travel-worn map, and the One Ring itself - revealed through an ingenious Technic-powered fireplace mechanism that mimics the famous scene from Fellowship of the Ring.

Beyond the iconic green door, the surrounding landscape incorporates natural curves and slopes through layered green bricks, creating an organic hillside that perfectly captures Tolkien's vision. The crowning Party Tree with lanterns and additional scene-setting accessories - including Gandalf's fireworks and carriage - invite imaginative play, while the barrel-disappearing trick nods to Bilbo's dramatic exit.

Pricing Paradox
While simpler than its sprawling predecessors, The Shire carries a premium that may surprise collectors. At $270 for 2,017 pieces, it breaks the standard "10 cents per brick" rule by 34% - a steeper markup than even notoriously pricey LEGO Star Wars sets like 2024's Jabba's Sail Barge. Rivendell and Barad-dûr actually offered better value by this measure, yet this remains the most accessible option for Middle-earth fans with smaller budgets.

Beyond raw economics, the set delivers undeniable charm and play potential. The simpler construction aligns perfectly with hobbit lifestyle, offering an authentic build experience that beautifully complements the more complex elf and dark lord sets. Whether this pricing strategy proves sustainable remains to be seen, but one can't deny the magical pull of stepping - brick by brick - into Tolkien's beloved Shire.
Don't miss the LEGO mini-movie showcasing this set in action!
LEGO The Lord of the Rings: The Shire (Set #10354) includes 2,017 pieces for $269.99, available April 2 (Insiders) or April 5 (public) at the LEGO Store.
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