Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel Studios has firmly denied using artificial intelligence to create the promotional posters for The Fantastic Four: First Steps after fans raised concerns over a peculiar image. The marketing campaign for the film began this week, featuring a teaser for the debut trailer and a series of posters shared on social media.

One particular poster caught the attention of fans due to an image of a man holding a large Fantastic Four flag who appeared to have only four fingers on his hand. This anomaly, along with other perceived inconsistencies such as duplicated faces, misaligned gazes, and oddly proportioned limbs, led to speculation that generative AI might have been involved in the poster's creation.

Despite these observations, a spokesperson from Disney/Marvel clarified to IGN that AI was not utilized in producing these posters. This statement suggests that the issues observed might stem from other sources. Some fans theorize that the man's missing finger might be concealed behind the flagpole, though this explanation seems unlikely given the angles and sizes involved. Others speculate that the poster might simply reflect subpar Photoshop work, pointing more to human error than AI involvement.

The Fantastic Four: First Steps - Trailer 1 Stills

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Disney/Marvel has not yet provided a specific explanation for the four-fingered anomaly, leaving room for continued speculation. Some suggest that the missing finger could be a mistake during post-production, where the finger was possibly removed without properly adjusting the rest of the hand. The repetition of faces in the poster might also be explained by traditional digital editing techniques, such as copying and pasting background actors.

The controversy surrounding the use of AI in The Fantastic Four: First Steps poster is likely to intensify scrutiny of future promotional materials for the film. As fans await further developments, there is no shortage of content related to The Fantastic Four: First Steps, including detailed features on characters like Galactus and Doctor Doom.