Home News > Prime Day 2025: Key Details & Deal Deadlines

Prime Day 2025: Key Details & Deal Deadlines

by Sarah Jan 15,2026

Amazon Prime Day 2025 is now live, extending to four full days of exclusive discounts compared to last year's two-day event. This annual shopping extravaganza features massive savings across top brands and categories—from AirPods to Adidas. Whether you're hunting for bargains or browsing for potential needs, our IGN commerce experts have compiled essential tips below to help you navigate the deals like a pro.

1. Prime Day 2025 Closing Time

The Prime Day 2025 sale concludes on Friday, July 11th at 11:59 PM PT.

2. Do Prime Day Deals Get Updated Daily?

Absolutely. Popular items often sell out quickly, and Lightning Deals disappear without notice (frustrating, we know). High-demand products frequently include stock indicators—when that percentage bar fills up, the deal's gone. Our advice? Don't hesitate on must-have items, especially premium products or time-sensitive offers.

3. What's Amazon's Return Policy for Prime Day Purchases?

Most Prime Day purchases come with standard return options. For Amazon-fulfilled items under 50 lbs, you'll always find at least one free return method. Pro tip: If you buy something that gets discounted further during Prime Day, you can return and repurchase it—just check the updated price first.

Step-by-Step Amazon Returns Process:

Navigate to Your Orders (or Return a Gift for gift purchases)
Select Return or Replace Items
Choose return reason from dropdown menu
Select refund or replacement option
For third-party sellers: Submit request and await approval (within 2 business days)
Print label and ship items back

4. Prime Membership Requirements for Prime Day

Access to all Prime Day deals requires an active Amazon Prime membership. New users can start with a 30-day free trial, while others may opt for the $14.99 monthly plan instead of annual commitment. Cancellation is always an option if you change your mind later.

5. Will Amazon Host Another Prime Day in 2025?

Amazon typically runs a second, smaller Prime Day event in October, followed by other seasonal sales leading into Black Friday. Mark your calendars for Labor Day deals starting late August through September 1.

Prime Day Shopping FAQs

What Are the Best Last-Minute Prime Day Deals?

Our curated selection of current Prime Day steals:

PlayStation Portal (Like New) $124.12
PS5 DualSense Edge Controller $142.61
AirPods Pro $149
Newest iPad $279.99
Samsung 990 Evo Plus 2TB SSD $113.99
Meta Quest 3S VR Headset from $249.99
Apple Watch Series 10 $279.99

Do Prime Day Offers Remain Consistent All Four Days?

Deal availability fluctuates daily—some continue, while others expire. Product categories may rotate too (e.g., Apple products dominating early days, appliances later). Waiting rarely pays off: we've rarely seen items get cheaper as Prime Day progresses.

With limited-time offers and rapidly dwindling stock, we recommend buying desired items before the final day. For strategic shopping, check our expert Prime Day buying guide.

Remember the deadline: Friday, July 11 at 11:59 PM PT. Still not a Prime member? Sign up now to unlock these exclusive deals.