PUBG Mobile\'s oddball collab with luggage brand American Tourister is now live

PUBG Mobile and American Tourister team up for a limited-time collaboration! This exciting partnership offers both in-game items and a real-world collection of PUBG Mobile-themed luggage. The collaboration runs until January 7th.

Want to show your PUBG Mobile pride while traveling? Now you can! The collaboration includes in-game items like a special American Tourister backpack and suitcase.

But the real highlight is the limited-edition American Tourister Rollio luggage featuring PUBG Mobile branding. This isn't just a virtual collaboration; American Tourister will also be present at the PUBG Mobile Global Championships finals taking place this weekend at the ExCeL London Arena. Expect some exciting real-world activations at the event.

PUBG Mobile's collaborations are certainly unique, consistently attracting major brands. While Fortnite often partners with pop culture icons, PUBG Mobile seems to be a favorite among established brands, from automobiles to now, luggage.

This collaboration raises interesting questions about the perceived reach and influence of PUBG Mobile within the branding world. If you're attending the PUBG Mobile Global Championships this weekend, keep an eye out for that distinctive blue and yellow luggage!