Squid Game: Season Two Celebration to Expand Playable Characters and Events

Squid Game: Unleashed is getting a major content update to coincide with the release of season two of the hit Netflix show. New characters, a new map, and exciting challenges are all part of this update, launching January 3rd. Even better, players can earn exclusive in-game rewards by watching episodes of the new season!

Netflix's decision to offer Squid Game: Unleashed for free to all players, subscribers and non-subscribers alike, was a bold move. This new content update, with its enticing rewards for watching the show, is a clever strategy to engage non-subscribers and further promote the series.

So, what's new for existing players? The update introduces a map inspired by the Mingle mini-game from Squid Game season two. Three new playable characters will also debut throughout January: Geum-Ja, Yong-Sik, and Thanos (the rapper, not the Marvel villain).

Geum-Ja and Thanos will each have special in-game events to unlock them, starting January 3rd and 9th respectively. Watching Squid Game season two unlocks additional rewards, including in-game Cash and Wild Tokens. Watching up to seven episodes unlocks the exclusive Binni Binge-Watcher outfit!

Here's a breakdown of the January content rollout:

• January 3rd: New Mingle map launches alongside Geum-Ja. The Dalgona Mash Up Collection Event begins, challenging players to complete Mingle-inspired mini-games and collect Dalgona tins to unlock Geum-Ja. This event runs until January 9th.
• January 9th: Thanos joins the game, with his own recruitment event, "Thanos’ Red Light Challenge." Players must eliminate opponents using knives to unlock him. This event runs until January 14th.
• January 16th: Yong-Sik becomes the final new character added in this update.

Squid Game: Unleashed's free-to-play model and the strategic integration of rewards tied to Netflix subscriptions represent a significant shift in Netflix's gaming strategy. It's a smart approach to leveraging the game's popularity to boost viewership and engagement with the show itself.