Star Wars Outlaws Sales Projected to Decline

Ubisoft's highly anticipated Star Wars Outlaws has reportedly underperformed sales expectations, impacting the company's share price. The game, intended as a financial turning point for Ubisoft, hasn't met projected sales figures, despite generally positive critical reception.

Ubisoft Banking on Star Wars Outlaws and Assassin's Creed Shadows for Recovery

Stock Price Slump Continues

Ubisoft positioned Star Wars Outlaws, alongside the upcoming Assassin's Creed Shadows (AC Shadows), as key drivers of future growth. However, the initial sales figures for Outlaws have fallen short of expectations, contributing to a continued decline in Ubisoft's share price. The drop began on September 3rd, following the game's August 30th release.

Ubisoft's Q1 2024-25 report emphasized the importance of these two titles in reshaping the company's financial outlook. While the report cited a 15% increase in console and PC session days (primarily due to Games-as-a-Service titles) and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, the underperformance of Star Wars Outlaws casts a shadow on these positive trends.

Sales of Star Wars Outlaws have been characterized as sluggish. J.P. Morgan analyst Daniel Kerven, as reported by Reuters, noted the game's failure to meet sales projections despite positive reviews. Kerven revised his sales forecast downward from 7.5 million units to 5.5 million units by March 2025.

Ubisoft's share price experienced a significant two-day drop starting September 3rd, falling 5.1% on Monday and a further 2.4% by Tuesday morning. This marks the lowest point for the company's stock since 2015, adding to a year-to-date decline of over 30%.

While critics generally praised Star Wars Outlaws, player reception appears less enthusiastic. The game currently holds a user score of only 4.5 out of 10 on Metacritic, contrasting sharply with Game8's 90/100 rating. Game8 considers it an exceptional Star Wars title. For a more detailed perspective on Star Wars Outlaws, please see our full review (link below).