World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz pulls off a massive marketing campaign: a cross-country tank tour!

Wargaming is making waves with its latest promotional stunt: a decommissioned, graffiti-covered tank touring the United States. The eye-catching vehicle, which arrived in Los Angeles for The Game Awards, celebrates the recent Deadmau5 collaboration.

Rest assured, this street-legal tank poses no threat. Its vibrant graffiti is a key feature, and anyone spotting it and taking a picture had a chance to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank – a tank decked out with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The playful nature of this campaign is undeniably humorous, a testament to World of Tanks Blitz's embrace of gameification. While some serious military simulation enthusiasts might disapprove, the stunt is ultimately harmless fun. It's certainly a more creative approach than some other brands have taken, and a welcome sight for fans of heavy metal and mobile gaming alike.

Ready to join the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!