When Is the Best Time to Buy LEGO Sets?

Less than a decade ago, adult LEGO enthusiasts were a niche community. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets, primarily modular buildings. These were exceptions, not the rule. However, over the past ten years, LEGO has masterfully rebranded itself. Today, LEGO bricks are no longer just a children's toy; they're a mainstream hobby for teens and adults. While classic modular buildings remain, LEGO now offers detailed replicas of movie props, functioning amusement park rides, luxury car models, and more. These sets are designed not for playful interaction, but as stunning display pieces to be admired.

This expansion comes with a higher price tag due to increased piece counts and licensing fees for collaborations with Disney, Marvel, Star Wars, Nintendo, and Minecraft. While prices can be substantial, it doesn't deter LEGO fans entirely; it simply encourages more mindful spending.

LEGO maintains premium pricing and retires sets instead of allowing price depreciation. However, savvy shoppers can maximize their budget by purchasing during specific times of the year.

Double Insider Points

The LEGO VIP program is now LEGO Insiders. It's free to join and offers benefits like early access to exclusive sets. The primary advantage is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, each dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. Double points promotions significantly boost savings. Keep an eye on LEGO's social media for announcements.

Sales Seasons

Black Friday and Cyber Monday

LEGO participates in Black Friday and Cyber Monday sales, offering increased point multipliers (3x or even 4x) on select sets. Check LEGO's website for 2025 details.

Amazon Prime Day

Amazon Prime Day (July and October) frequently features LEGO discounts. Prime members benefit from these sales, often featuring popular franchises like Marvel and Star Wars.

Holiday Weekends

Three-day weekends around federal holidays (Presidents' Day, Labor Day, Memorial Day) often offer discounts from various retailers.

Third-Party Outlets

Amazon, Target, Walmart, Barnes & Noble, and Best Buy sell LEGO sets. Check these retailers for their Black Friday and Cyber Monday deals. Note that only Target offers Insider points, but at a lower exchange rate (1:1).

Gifts With Purchase (GWPs)

LEGO offers GWPs—free sets with qualifying purchases. These change frequently; check for current offers before buying.

May the 4th Be With You!

Star Wars Day (May 4th) usually brings excellent LEGO deals and new Collector's Series releases. Past years have included significant Insider points multipliers.

By staying informed about sales events and promotions, you can enjoy your LEGO hobby without excessive financial strain.

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