World of Warcraft Getting More Expensive in One Region

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects everything from monthly subscriptions to individual purchases like WoW Tokens.

Players currently subscribed as of February 6th will retain their existing rates for a grace period of up to six months. This isn't the first time WoW has adjusted pricing; however, the US market has remained at a consistent $14.99 monthly subscription fee since 2004.

The price increases will see the monthly subscription in Australia rise from AUD $19.95 to AUD $23.95, and in New Zealand from NZD $23.99 to NZD $26.99. Annual subscriptions will also see a corresponding increase. The WoW Token will increase to AUD $32.00 and NZD $36.00.

New World of Warcraft Prices (AUD & NZD, effective February 7th):

While current exchange rates suggest a near parity with US prices, the fluctuating nature of the AUD and NZD means the long-term impact remains uncertain. This decision has drawn mixed reactions from the WoW community, with some players voicing concerns while others see it as aligning prices with the US market in the short term. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges player feedback in its pricing strategies. The long-term effects of this price adjustment remain to be seen.