Devolver Roasts Borderlands 4 CEO Again on Pricing

Borderlands 4's CEO faces renewed social media roasting from Devolver Digital. Discover how the indie publisher continues mocking Gearbox's pricing strategy and get details about Vex's character reveal and gameplay mechanics.

Borderlands 4 Developments and Latest Updates

Devolver Digital Maintains Ridicule of Gearbox Leadership

As Borderlands 4 approaches launch, Devolver Digital persists in trolling Gearbox CEO Randy Pitchford regarding prior pricing comments. The indie publisher's July 10 Twitter announcement for Mycopunk's early access included a dig at Borderlands' cost structure.

Pitchford previously faced backlash after suggesting the rumored $80 price tag wouldn't concern "true fans." Despite his subsequent apology, Devolver keeps the playful antagonism alive.

Following reports confirming Borderlands 4's $70 price point, Devolver quipped that Mycopunk offers 4.6x that value. This continues their May 21 post claiming, "You can buy Mycopunk for yourself and three friends at Borderlands 4's single-copy price."

Known for unconventional marketing, Devolver consistently delivers satirical commentary on game industry trends while supporting innovative indie titles like Hotline Miami, Enter the Gungeon, and Katana Zero.

While both companies produce cel-shaded sci-fi shooters, Devolver's latest jabs likely serve dual purposes: promoting Mycopunk while critiquing rising AAA game costs. The spirited exchange highlights ongoing tensions between mainstream and independent development philosophies.

Vex Character Reveal and Gameplay Breakdown

Gearbox begins its pre-launch character showcase with Vex, a unconventional Siren variant. Her backstory trailer depicts a retail worker discovering her powers during a violent workplace incident.

Gameplay footage introduces her abilities: Incarnate summons creatures like Reapers and Spectres for elemental attacks, while Dead Ringer and Phase Phamiliar showcase her unique combat style. Her signature spectral feline companion, Trouble, adds fresh tactical options previously unseen in Siren characters.

Additional character spotlights are planned for Rafa, Amon and Harlowe before Borderlands 4's September 12, 2025 launch across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC platforms.