Pokemon TCG Boosts Production to Meet Prismatic Evolutions Demand

The Pokemon Company tackles supply shortages for its latest Pokemon TCG expansion, Scarlet & Violet—Prismatic Evolutions. Discover the reasons behind the shortfall and the steps being taken to resolve it.

High Demand Sparks Shortage of Pokemon TCG’s Newest Set

Pokemon Company Ramps Up Printing to Meet Fan Demand

The Pokemon Company is responding to the scarcity of the Pokemon Trading Card Game’s (TCG) latest release, Prismatic Evolutions, as reported by IGN on January 16, 2025.

“We recognize that some fans may face challenges finding Scarlet & Violet—Prismatic Evolutions products at launch due to overwhelming demand affecting availability,” a Pokemon Company spokesperson stated. “We regret any inconvenience this causes and are working diligently to produce more of the affected TCG products as quickly as possible, utilizing our full production capacity.”

While fans may need to wait longer to secure this popular set, the Pokemon Company’s efforts to replenish stock offer hope for improved availability soon.

Prismatic Evolutions Shortage Impacts Local US Retailers

The shortage of the Prismatic Evolutions expansion was highlighted by PokeBeach, a Pokemon TCG fan site, on January 4, 2025.

The report noted that local US Pokemon stores are grappling with limited stock due to unexpectedly high demand. “Many stores that don’t typically stock Pokemon products are now ordering this set from distributors,” said Deguire, owner of Player 1 Services, a major Pokemon retailer in Maryland, USA.

With increased orders, distributors have reduced allocations for local retailers by 10% to 15% to distribute the product across more stores. This has left smaller retailers struggling, while larger chains like GameStop and Target receive priority shipments.

The shortage may also drive up prices for certain Prismatic Evolutions editions. According to the report, the unreleased Elite Trainer Box is already fetching $127 USD on secondary markets, far above its $55 retail price. However, increased stock from the Pokemon TCG could stabilize prices and deter scalping.

Scarlet & Violet—Prismatic Evolutions Unveiled in 2024

The Pokemon Company announced its latest TCG expansion, Scarlet & Violet—Prismatic Evolutions, on November 1, 2024, with a launch date of January 17, 2025. The set features Tera Pokemon ex, new special illustration rare cards, ultra-rare Supporter cards, and more.

On January 7, 2025, the company shared that the set includes “a mix of exciting new cards and reprints of popular cards from recent expansions, showcasing fresh artwork.” Highlights include Teal Mask Ogerpon ex, illustrated by Yukihiro Tada, and Roaring Moon ex by Shinji Kanda.

The Pokemon TCG will also release additional Prismatic Evolutions editions, such as the Surprise Box and Mini Tin, on February 7, 2025. These feature Eevee and its eight evolutions as Stellar Tera Pokemon ex. Further releases, including the Booster Bundle and Pouch Special Collection, are slated for March 7 and April 25, 2025, respectively.

Fans can preview the set on Pokemon TCG Live across iOS, Android, macOS, and Windows starting January 16, 2025, offering a chance to explore and update decks before the official release.