e.l.f. Cosmetics and Skincare

For every eye, lip, and face, there’s a touch of magic waiting in the world of beauty—and joining the e.l.f. Beauty Squad is your ticket to unlocking it all. Whether you’re chasing the perfect lip oil, hunting for skincare that actually works, or simply looking to spice up your makeup routine, the e.l.f. app delivers an e.l.f.-ing amazing experience tailored just for you.

Step into the beauty-verse where viral trends meet tried-and-true essentials. From flawless shade matches to virtual try-ons and shoppable stories, the app turns shopping into an adventure. Glow wild with features like Virtual Try-On, Concealer and Foundation Shade Match, and Shoppable Stories—all designed to help you uncover your Holy Grail products and fall in love with new favorites.

Join the e.l.f. Beauty Squad Rewards Program

It’s time to turn your passion for beauty into rewards with our FREE loyalty program. Earn points anytime, anywhere—whether you’re shopping online or offline—and turn them into free products, discounts, gift cards, and more. Love the brands you already shop at? Redeem your points at places like Chipotle, Target, Ulta, Amazon, Walmart, and beyond.

• Earn points for every purchase, whether you upload receipts or shop directly through the app.
• Score early access to the latest drops and exclusive sales before anyone else.
• Treat yourself to a free gift and double points during your birthday month.
• Unlock members-only content like the Hot as e.l.f. chart and Squad Sign quizzes.
• Level up your tier for perks such as free shipping for Icon members.

And hey, why pay extra when you can get extra? Instantly access weekly ads, gifts with purchase, and special offers on makeup and skincare right in the app. Swipe right on your favorites with our “Swipe to Like” feature, or scan barcodes at your favorite retailers to virtually try on shades, watch tutorials, and dive deep into ingredient insights.

Stay ahead of the curve with push and in-app notifications for exclusive offers, new arrivals, and upcoming sales. Keep tabs on your orders, track deliveries, and even locate nearby stores stocked with e.l.f. clean makeup and skincare products.

Share the e.l.f. love by snapping photos of your hauls, recreating looks, or exploring tutorials straight from the product pages. And while you’re at it, don’t forget to elf. UP! on Roblox’s dynamic tycoon adventure—where creativity meets purpose, and you become a force for good.

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app today and let the magic begin!