"Pokemon Tops Japan's Entertainment Brand Influence in 2024"

Marketing agency GEM Partners recently unveiled the results of a comprehensive survey evaluating brand reach across seven diverse media platforms. Topping the charts this year is the iconic Pokémon franchise, which secured an impressive score of 65,578 points in the annual ranking.

The ranking leverages a unique "reach score" metric, designed to gauge the daily engagement levels of a brand's content across various mediums such as apps, games, music, videos, and manga. The survey, conducted monthly, polled 100,000 individuals aged between 15 and 69 residing in Japan.

Pokémon's dominance was particularly evident in the App Games category, where it achieved a stellar score of 50,546 points, constituting 80% of its total score. This success can be attributed to the ongoing popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Furthermore, Pokémon garnered 11,619 points in the Home Video category and 2,728 points in the Video category. Strategic partnerships, like the collaboration with Mister Donut, along with the surging interest in collectible card games, have significantly broadened the brand's reach.

The 2024 financial report from The Pokémon Company corroborates the franchise's robust growth, revealing sales figures of 297.58 billion yen and a gross profit of 152.23 billion yen. These numbers underscore Pokémon's position as one of Japan's most successful and rapidly expanding brands.

Encompassing video games, animated series, movies, card games, and a variety of other media products, the Pokémon franchise is managed collaboratively by Nintendo, Game Freak, and Creatures. These three entities established The Pokémon Company in 1998 to streamline and oversee all aspects of the brand's operations.